Social media is like a double-sided blade in the workplace. It can be precious to foster growth in an organization; however, it does lead to some shortcomings. According to research reports, four out of five professionals use social media for their private entertainment during work, which forces employers to deploy social media usage policies to minimize the impact on productivity. Social media helps employees to stay connected irrespective of geographical location. Employees can reach out to their clients as well as living at far off places via video calls or emails. Teamwork, convenience to work at any time, the bandwidth of communication is increased exponentially by using social media during work. Social media also reduces work stress to a large extent boosting morale and engagement.
Despite all these benefits mentioned above, studies show that unrestricted use of social media is having adverse effects on work as employees spend more than 32% of their time on social media for personal work, which leads to wastage of 13% of total work productivity. Thus, we see that use of social media on employment and work productivity has an inverse proportional relationship. If the former increases, the latter is bound to decrease.
Apart from productivity slacking and reduced concentration on work, the use of social media has also lead to information loss, corruption, and employee solicitation. It is a ubiquitous sight that social media posts are often loaded with rants of employees against their employers, which defames the company and may also lead to the termination of that employee. Yet another downside of using social media on work is opening doors for malware and virus to creep into an organization's database, potentially damaging systems, network and corrupting files, and confidential data.
Wrapping it up
Social media is ubiquitous in today's world, reflecting both positive and negative outcomes. While usage of social media is inevitable, restricted use of the same at the workplace can simultaneously increase work productivity and communication among employees.